On September 26, 2007 Wal-Mart president and CEO, Lee Scott, announced a bold initiative to sell only concentrated liquid laundry detergent  at U.S. Wal-Mart discount stores, Supercenters, Sam’s Clubs and Neighborhood Markets as part of its commitment to sustainability and helping people to save money and live better.  With approximately 25 percent of the liquid laundry detergent sold in the United States sold through Wal-Mart Stores, transitioning to only concentrated liquid laundry detergent demonstrates Wal-Mart’s unique position to drive change across an entire industry for the benefit of business, customers and the environment.