A posting on Ryan Anderson’s New PR blog got me thinking last night. The push is on for marketers, PR professionals and advertisers to make the most of the growing communities built through and around social media. The blogosphere is chock full of pundits and practitioners prescribing the “right” way to do it (becoming part of the community) and slamming the many corporations who venture in too quickly, with old assumptions, and get it “wrong” (simply pushing their promotional messages).

 Here’s a thought: what if corporations didn’t go in there at all? Really. (more…)