Pity the good people at HBC who spent considerable money and time developing a line of Olympic clothing only to find the news media and, it would appear, consumers, crying foul over the design (dubbed “hideous by the Lord of the Rings blog at the Vancouver Province) and the country of origin of much of this year’s off-field apparel. The negative reaction of the media and the public reminded me of a presentation I recently gave to a group of MBA students at the University of Ottawa. (more…)