One of our Digital Media interns, Taylor, shared this great HorsePigCow post on how companies can use Twitter to share information and have conversations with customers. We’ve all been experimenting with Twitter for a while now, but only in the past six months have we really seen it take off — suggesting some cool and useful applications for our clients. Lionel Menchaca and other Dell employees twitter Dell news, Direct2Dell posts, industry events and often just what they’re up to (Dell is a GCI client). M.D. Anderson just started twittering cancer news, and it’s a really good way to stay up to date on new studies (M.D. Anderson is a GCI client). This post shares good examples from Zappos and JetBlue as well.

This post also shares some really practical advice — like making sure to balance promotional tweets, conversational tweets, personal tweets and contests, as well as outbound and inbound tweets (i.e., it’s important to follow and listen, too). There’s a great list of Stuff to Tweet About and How to Tweet Without Losing Your Soul (i.e., save time). On that topic, we’re big fans of Tweet Scan, which lets you search for keywords in Twitter. Very helpful for monitoring what people are saying about your brand, your competitors and hot issues you care about.

Thanks, Tara. Great post.