When introducing for the first time his ‘Time Machine’ back in October 2007, Steve Jobs briefly mentioned that, based on a survey made by Apple, only about 5% of PC users use an automated backup software to protect their data against hard disk failures or accidental data loss. The aim of Apple’s new software would therefore be to radically invert this trend by providing Apple users with a both powerful and easy-to-use tool that would automate the backup process and make the ‘rollback’ procedure an easy, even enjoyable user experience.