I came across this today:
http://www.newfangled.com/how_to_do_…mization_video

I didn’t watch the video but, I did read the article. Some interesting notes:
"If a search engine is like a librarian, then search engine optimization is like being a librarian’s assistant."

"The first task is to properly identify the main subject of every page. Subject identification is a discipline that must be done dispassionately. We need to be careful not to let our natural self-interest influence this effort. This is library science, not library lobbying."

"The golden rule of search engine optimization: as a page’s content matches the searcher’s intent, the better the results will be."

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